Meet Coach Craig

I’m the coach behind Priority Fitness Stoke, and I work with everyday people who want to feel fitter, stronger, and more confident — without feeling overwhelmed or out of place.

My coaching is built around a simple system:

MOVE · FUEL · RECOVER.

That means training that makes sense, nutrition that fits real life, and habits that help you stay consistent.

Whether you train with me in the gym, online, or through the Priority Fitness App, you’re never left guessing. You’ll have clear guidance, steady support, and a plan that’s built for you, not someone else.

Why Priority Fitness?

At Priority Fitness, I'm not just interested in helping you reach your fitness goals; I'm committed to helping you exceed them. With me as your personal trainer, you'll receive the personalised attention, guidance and support you need to achieve the results you desire.

Don't wait any longer to start your fitness journey.

Join my 12-Week Transformation Program today and take the first step toward a healthier, happier you!

At Priority Fitness, I'm not just interested in helping you reach your fitness goals; I'm committed to helping you exceed them. With me as your personal trainer, you'll receive the personalised attention, guidance and support you need to achieve the results you desire.


Don't wait any longer to start your fitness journey.

Join my 12-Week Transformation Program today and take the first step toward a healthier, happier you!

Workouts

Your own customised fitness plan to suit your unique goals and lifestyle. Whether you aim to lose weight, build muscle, enhance endurance, or embrace a healthier lifestyle, I will design a plan just for you. Ensuring you stay motivated and achieve optimal results. Start your journey to a fitter, healthier you today!

Progress

Empower your fitness journey with our intuitive system, effortlessly tracking weight, workouts, and progress. Benefit from precise calorie targets and macro breakdowns to support your goals and enhance overall well-being. Our integrated nutrition tracking provides motivational insights and reminders to keep you focused and driven every step of the way.

Nutrition

Stay on top of your fitness journey with our advanced tools to track your weight, workout achievements, and overall progress. Our user-friendly system helps visualise improvements and maintain motivation, ensuring efficient goal attainment. Plus, receive personalised insights and motivational reminders for added focus and commitment.

Community

COMMUNITY

Join a supportive community of like-minded individuals to keep you motivated and accountable. Share your achievements, get advice, and celebrate milestones together, benefiting from a network that encourages progress and fosters lasting relationships. Experience the power of collective motivation and enjoy the journey with others who share your fitness goals

What I Actually Do for You

(Besides Making You Sweat a Bit)

Fitness isn’t just about six-packs and burpees. It’s about waking up with energy, feeling good in your skin, and not needing a nap after tying your shoelaces. Here’s what working with me really means:

Help You Feel More Human Again

You’ll feel stronger, less tired, more focused — like you’ve finally got a bit of control back in life (without needing 12 cups of coffee).

Kickstart Confidence

We’re not just changing your body — we’re changing how you see yourself. That “I’ve got this” feeling? It starts showing up in everyday life.

Make Fitness Fit Around You

Busy job? Kids? Zero gym motivation? No problem. We make it work your way — no army drills or broccoli-only diets required.

Shift Your Mindset, Not Just the Scale

We work on the stuff that actually matters: consistency, habits, and learning to be kind to yourself while still getting results.

Laugh, Learn, and Lift

Expect a few dad jokes, some real talk, and the occasional “yep, you’re gonna feel this tomorrow” moment. It’s hard work — but we keep it light, fun, and human.

Support Like You’ve Never Had

No more doing it alone or Googling “how to lose belly fat fast” at 1am. I’m right there with you — guiding, checking in, and cheering you on (even when you cuss me out mid-workout).

#IMAPRIORITY

"sO...WHAT'S THE BEST service FOR YOU?"

OPTION 1


  • You want that in-person motivation and real-time feedback

  • You’re local and love a good chat between sets

  • You prefer someone watching your form and pushing you in the moment

  • You want structure, support, and accountability all rolled into one session

OPTION 1

  • You want that in-person motivation and real-time feedback

  • You’re local and love a good chat between sets

  • You prefer someone watching your form and pushing you in the moment

  • You want structure, support, and accountability all rolled into one session

OPTION 2

  • You’ve got a busy schedule and need flexibility

  • You want workouts you can do from home, the gym, or even on the go

  • You still want expert guidance — just delivered via app, messages, and check-ins

  • You’re independent, but want to stop second-guessing your plan

OPTION 1

  • You want that in-person motivation and real-time feedback

  • You’re local and love a good chat between sets

  • You prefer someone watching your form and pushing you in the moment

  • You want structure, support, and accountability all rolled into one session

"sO...WHAT'S THE BEST service FOR YOU?"

OPTION 2

  • You’ve got a busy schedule and need flexibility

  • You want workouts you can do from home, the gym, or even on the go

  • You still want expert guidance — just delivered via app, messages, and check-ins

  • You’re independent, but want to stop second-guessing your plan

CHECK OUT OUR FINISHERS

"Amazing support all the way thRough and so pleased with the results - down 2 stone"

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